The original name - Teatro Popolare - was proposed by Ariella Reggio with the aim of evoking the company's Trieste-based origins and was in line with the concept of self-management that was popular in the 1970s, creating an alternative to the official theatre.
The founders of the Teatro Stabile played in the theatre itself, favouring not only the company's growth, but also the launch of their performances.
In 1976, after a disappointing opening season due to the earthquake that struck Friuli Venezia Giulia, the company decided to focus on an artistic area that was underexplored at the time - children's theatre. It was a resounding success and the Contrada Theatre continued along these lines, becoming a milestone in the history of Italian children's theatre.